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Digital Marketing and Technology Associate

Toronto, Canada

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Req ID R-19688 Title Digital Marketing and Technology Associate City Toronto State / Province Ontario Country Canada

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our 35,000 employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

Digital Marketing and Technology Associate

Company Overview 

At Lilly, we’re inspired to make a difference in people’s lives every day – through the discovery of life-changing medicines, better understanding of disease management and support for people living with illness and their families and friends. Our work today – from our research programs to our volunteer initiatives – is a reflection of our heritage of uniting caring with discovery to make life better for people around the world.

We are committed to investing in our employees – through competitive salaries, training and development, health, and the opportunity to do good. The pharmaceutical industry is a complex, rapidly changing environment and we are looking for highly capable people to help us accomplish our mission!

Responsibilities

Our Customers live in a Digital world.  We strive to create customer experiences that make them feel genuinely cared for, able to trust us, and that we are easy to interact with.
Are you interested in helping us connect with them so that they can get the best possible outcomes with our medicines?  Do you want to be imbedded in the business and bring your technical skills and Digital know how to the table?  Then this role might be for you. 
 
Key Responsibilities:

You will be responsible for the strategic development and operational implementation of Digital strategic plans/solutions for key brands.  You will manage complex partnerships with various vendors and ensure compliance is maintained with all the Digital solutions developed.  You will participate and liaise with Marketing and cross functional teams locally and with other Digital teams globally.You’’ act as a local subject matter expert on a core Digital workstream (Web, Social Media, Email, Digital Analytics etc…).  So this is what we need from you;

What we’re looking for from you:

  • A curiosity and passion for crafting amazing customer experiences
  • Strong problem solving skills and an ownership mentality
  • An ability to dive into the details but also step back and see the bigger picture
  • An ability to work independently (self-motivated) as well as part of a team 
  • An ability to manage vendors to deliver results on time and on budget

Requirements: Education and Experience

  • University Degree , minimum 3-5 years of Digital Marketing experience
  • Experience in designing, implementing and analyzing Digital and Omnichannel solutions
  • Experience with the successful implementation of corporately provided IT/Digital technology  platforms for local use 

More specifically:

Digital marketing:

  • A proven track record in leveraging search engine strategies (SEM/SEO) and deep understanding of the current Google approach
  • Ability to design and co-create end to end digital omnichannel journeys that provides our customers with added value experiences
  • A proven track record in Social Media technology and strategy , including Adwords etc…
  • Knowledge and experience with Google Analytics and other digital measurement tools
  • Understanding of Direct to Consumer advertising and CASL (anti- spam legislation)
  • Knowledge of Health Canada and PAAB regulations would be an asset
  • Knowledge of the external Digital landscape and a keen interest in innovation especially in the context of Digital Marketing

Digital Technology:

  • Experience with the successful implementation of corporately provided IT/Digital technology  platforms for local use (scope of work, considerations, recommendations, planning, implementation, controls)
  • Familiar with agile concept and methodology to implement large scale initiatives in an iterative manner
  • Ability to manage multiple projects with a focus on strategy and execution and ensure appropriate and complex processes and procedures are followed
  • Knowledge of CRM and emailing platforms and well versed in integrating CRM solutions

Skills and competencies:

  • Ability to manage multiple projects with a focus on strategy and execution and ensure appropriate and complex processes and procedures are followed
  • Well versed with agile principles and collaboration frameworks
  • Demonstrated ability to successfully manage work within a rapidly changing environment.
  • Demonstrated ability to successfully work with multiple business partners across multiple business units.
  • Ability to collaborate closely and effectively with other members of the Digital team, such as the IT Business Consultant.
  • Strong Interpersonal and Influencing skills (teamwork, cross-functional partnership, relationship building, removing barriers in a new space)
  • Strong Communication skills (verbal & written) across multiple levels of management
  • High level of accountability (make the decisions that are yours to make, deliver on commitments and insist others do the same)
  • Ability to manage in an ambiguous environment and make trade-of decisions as required.

Eli Lilly and Company, Lilly USA, LLC and our wholly owned subsidiaries (collectively “Lilly”) are committed to help individuals with disabilities to participate in the workforce and ensure equal opportunity to compete for jobs. If you require an accommodation to submit a resume for positions at Lilly, please email Lilly Human Resources ( Lilly_Recruiting_Compliance@lists.lilly.com ) for further assistance. Please note This email address is intended for use only to request an accommodation as part of the application process. Any other correspondence will not receive a response.

Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

To submit resume, visit https://www.lilly.com/careers and apply to Req ID R-19688.

Lilly is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

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