Neurology is a strategically important therapeutic area for Eli Lilly and is an extremely dynamic section of the Taiwan healthcare marketplace. This position has the primary responsibility of delivering an exceptional launch for a migraine product in Taiwan. There will also be some additional responsibility supporting our other products as well as marketing capability.
Lilly has a proud history of making a difference in the lives of people suffering from central nerve system (CNS) diseases, including Schizophrenia, Major Depression, Diabetes Peripheral Neuropathy Pain, and General Anxiety Disorder. Lilly Taiwan has made significant progress of recent new launches such as auto-immunes, breast cancer products. This migraine product will further broaden Lilly portfolio of medicines that make a meaningful difference. This role will need to be ready to lead both in the launch but also in the reinvigoration of our broader business.
Initially you will focus on a migraine product and its commercialization efforts, with the potential to expand into new products or therapeutic areas based on progression of our pipeline assets in the future. As the brand leader, you will be required to understand the global strategy for this product and then adjust the strategy based on the local environmental considerations. This will be achieved through developing adeep understanding of the local market and in-depth customer insights and then formulating an engagement plan and implementation that differentiates Eli Lilly with the target HCPs. You have the ability to shape and influence Lilly’s desire to achieve launch excellence to help more patients. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for patients.
Understand the Migraine market landscapes in Taiwan, competitor efforts and the needs of patients, caregivers, physicians and payers.
Ensure the global & regional commercialization strategies are embedded in the local plans; this will require communication and influence with global & regional brand teams and local leaders to ensure that local cross-functional resources are put in place in time and at the appropriate level to support the brand.
Plan, develop and deliver robust pre-launch assessments in line with the global & regional milestones.
Build and sustain relationships with key thought leaders in Taiwan
Lead a core brand team, working effectively with the cross-functional team members including medical, sales, regulatory, corporate affairs, finance and market research.
Develop marketing materials, programs, and actions that are critical to a successful launch and commercialization beyond the launch.
Achieve operational objectives including customer satisfaction, sales, and OPEX.
Focus on the customer experiences we create and the trust we build over time with truly value added service and support and establish a culture of measurement, learning and rapidly adjusting across all functional customer touchpoints.
Above 1 years brand marketing experience, ideally with a focus on neurology.
Understanding and experience of strategic planning (customer insights and patient journey, patient flow, segmentation, positioning, branding, messaging, results monitoring).
Proven cross-functional partnering capabilities, particularly with Medical and PRA.
Clear understanding of the promotional rules of engagement and how we communicate with our customers.
Successful brand launch experience.
Competencies, Skills and Required Knowledge:
Strategic thinking and commercial acumen.
Leadership skills (particularly in cross-functional collaboration, decision making and leading without authority).
Ability to thrive in a high pressure and ambiguous environment.
Superior analytical, planning and organizing skills.
Must be able to inspire, engage and lead a diverse group of people across multiple stakeholder (internal and external) and customer groups.
Must have demonstrate the ability to develop strategic plans from vision to implementation with success.