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Senior/ Brand Manager - Neurology

47664
Senior/ Brand Manager - Neurology
Taipei City
Asia/Pacific
Taiwan
Local
At Lilly, we are in the early phases of a prolonged period of volume driven growth for the company. We have launched 10 new molecules in the last 5 years. Our most recent launches position us in some of the most promising classes in biopharma , and we have a world-class go-to-market capability. Lilly is well positioned for the coming years to reach more people who can benefit from our medicines.

At the heart of Lilly's operations are our core values for more than 140 years – Excellence, Integrity and Respect for People. Our values are reflected in business practices that include strong governance principles, the ethical development of medicines, transparency and ethical product promotion. Eli Lilly named to Forbes 2019 Best Employers for Diversity, we bring out our commitment to live our core values in culture.

About Lilly Taiwan
Lilly Taiwan was established more than 50 year ago and we are represented in several major therapeutic areas like Diabetes, Oncology, Bone Muscle Joint, CNS, Pain and Autoimmune. Lilly Taiwan acts to ensure people are welcomed, valued, respected and heard. You will participate best-in-class launch capabilities with relentless execution and speed, collaborate with diverse people and teams. If you are motivated by helping others to succeed and partnering within a cross-functional team, Join us.
Neurology is a strategically important therapeutic area for Eli Lilly and will become a very dynamic section in the Taiwan healthcare environment.

You will prepare and lead the launch of an innovative product for the treatment of migraine prevention with the potential to address unmet medical needs for migraine patients in Taiwan. This role will eventually expand into new products or therapeutic areas based on progression of our pipeline assets in the future.

You will join a high-performing team that is dedicated towards our values Integrity, Excellence, and Respect for People and committed to make life better for patients in Taiwan.

As the brand leader, you will be required to;
  • Understand the local market and competitive landscape for this product, needs and insights of patients, caregivers, physicians and payers.
  • Ensure the global & regional commercialization strategies are embedded in the local plans;
  • Plan, develop and deliver robust pre-launch assessments in line with the global & regional milestones.
  • Build and sustain relationships with key thought leaders in Taiwan
  • Lead a core brand team, working effectively with the cross-functional team members including medical, sales, regulatory, corporate affairs, finance and market research.
  • Develop marketing materials, programs, and actions that are critical to a successful launch and commercialization beyond the launch.
  • Set up and achieve key performance indicators and execute operational plans.
47664BR
  • 3~5 years brand marketing experience, ideally with a focus on neurology.
  • Understanding and experience of strategic planning (customer insights and patient journey, patient flow, segmentation, positioning, branding, messaging, results monitoring).
  • Proven cross-functional partnering capabilities, particularly with Medical and PRA.
  • Clear understanding of the promotional rules of engagement and how we communicate with our customers.
  • Successful brand launch experience.

Competencies, Skills and Required Knowledge:
  • Strategic thinking and commercial acumen.
  • Leadership skills (particularly in cross-functional collaboration, decision making and leading without authority).
  • Ability to thrive in a high pressure and ambiguous environment.
  • Superior analytical, planning and organizing skills.
  • Must be able to inspire, engage and lead a diverse group of people across multiple stakeholder (internal and external) and customer groups.
  • Must have demonstrate the ability to develop strategic plans from vision to implementation with success.


Please apply online or provide a copy of English CV to yang_cynthia@lilly.com