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Sr. Brand Manager

Shanghai Municipality

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Req ID 54553 Title Sr. Brand Manager City 上海 State / Province Shanghai Country China Region 亚洲/太平洋地区


Primary Function/Purpose
The Sr.Brand Manager position is created to be responsible for launching Verzenios, a brand new asset of breast cancer in China. This role will be primarily focused on building the brand communication plan before the product is commercialized and mainly designing & executing the launch campaign after the product is launched. It will be required to fully understand the market and HCP insight, create brand core elements, execute external brand communication/launch campaign and engage KOL. As a launch core team member, Sr. Brand Manager will collaborate with multiple cross-functional members such as Market Research, Medical, PRA. The ability to synthesize customer insights to brand strategy and influence thought leader network will be a key successful factor for this job.

Key Responsibilities
Contribute on brand strategy and develop commercialization plan
- Discover and synthesize deep customer insight
- Participant in the brand building process for brand strategy and HCP core message element
- Co-develop the disease educational and product promotional solution
- Lead the deliverables of Detail Aids, Promotional Slide Decks
KOL Engagement
- Identify and engage thought leaders in targeted therapeutic areas
- Drive TL commercial advisory board, to guide brand strategy
- Establish and lead key relationships with external KOLs
Launch Execution
- Develop and drive the solution with team and conduct some portion of launch campaigns and innovative launch solutions to deliver consistent brand messages
- Build the promotional content (e.g. video, slides) for product launch campaign
- Makes decisions that impact a range of standard and nonstandard operations and lead medium-large scale launch projects/programs
Agency and Business Partner Relationships Management
- Interface with the agency account as the single point of contact
- Oversee the budget for agency activities to stay with the plan
- Manage the performance of agency partners through both internal and external communication
Internal Communication
- Deliver training of product knowledge and brand strategy to the sales force
- Design the training materials and sales tool
- Drive internal business solution planning process (i.e. operational Plan)

Basic Qualifications


1. Desired Characteristics
Learning agility: demonstrate passion to acquire new knowledge / skill and apply learning with speed
Influence: lead without authority both internally and externally
Communication: articulate clearly in both oral and written communication
Team Spirit: achieve results through team work as a valued leader / member in different setting
Empathy: feel and address what is appealing to the stakeholders

2. Essential Qualification
Bachelor degree and above
At least 4 years related marketing experience

Additional Preferences
• Medical/Pharmacy background preferred
• Previous oncology marketing experience as a plus

To submit resume, visit and apply to Req ID 54553.

Lilly is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

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