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LCCP Brand Manager

LCCP Brand Manager
  • LCCP Brand Strategy & Implementation Excellence
  • Develop LCCP brand strategy & implementation plan, which aligns with product portfolio strategy
  • Lead sales force training & internal cross functions communication
  • Plan and execute promotional activities
  • Engage KOLs to develop LCCP advocators
  • Set measurement plan and evaluate LCCP effectiveness
  • Develop LCCP brand material including sales aid, promotional meeting material and sales training material.
  • Innovation on Program Design and Execution
  • Build Lilly Diabetes Connected Care branding, develop the integration of patient service solutions with cross-function efforts (ME-PSP, sales, IT, digital innovation etc.).
  • Collect feedbacks from KOLs and LCCP heavy users to improve LCCP program design
  • Explore innovative patient solutions other than LCCP to Humalog and Trulicity patients
  • Cross-functional Collaboration
  • Work with Medical and KOLs to generate LCCP data and prove effectiveness
  • Liaise with CMO teams, including market research, MCE, sales training, PSP and etc. to map customer experience, gain deeper customer insights and bring in new solutions
  • Develop content & activity plans with deeper customer insights, collaborate with sales & marketing, cross-function teams (CMO, Medical, digital innovation, IT, PR etc.) to strengthen the customer experience.
  • At least 5 years related working experience
  • Bachelor’s degree or above
  • Fluent in English, both oral and written
  • Innovative thinking and open-minded
  • Accountability and responsibility
  • Good communication skills
  • Brand team or internet company experience is preferred