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Senior Brand Manager

Shanghai, Shanghai Municipality

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Req ID 53739 Title Senior Brand Manager City 上海 State / Province 上海市 Country 中国 Region 亚洲/太平洋地区

Responsibilities

Execution:
  • Supervise and manage marketing program implementation.
  • Develop promotional materials, including detailing aid, group selling slides, brand reminders, etc.
  • Cross-functional communication:
  • Work closely with sales, medical, PRA, access, distribution and other functions to ensure smooth implementation of marketing activities.
  • Training:
  • Be responsible for product knowledge and marketing strategy training to sales force
  • Help Brand Manager to facilitate X-function workshop and brand campaign process
  • Strategic Planning:
  • Develop Brand strategy, tactic and programs to support brand growth.
  • Identify opportunities to improve brand market share in today’s highly competitive market.
  • TL management:
  • Develop and maintain long-term relationship with key Brand national TLs and advocates in key target markets
  • 3rd-party supervision:
  • Manage the Ad, PR agencies and the 3rd party cooperation
53739BR

Basic Qualifications

Essential:

  • Bachelor’s degree or above
  • Required English level--Business fluency in speaking, reading and writing
  • Medical background preferred
  • At least 5 years related working experience
Desirable:
  • Accountability and Responsibility
  • Strong implementation skill
  • Self-motivated and diligent
  • Fluency speaking, writing and reading English skill
  • Good interpersonal skill and computer literacy

To submit resume, visit https://www.lilly.com/careers and apply to Req ID 53739.

Lilly is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

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