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Regional Marketing Manager-上海

Shanghai, Shanghai Municipality

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Req ID 54780 Title Regional Marketing Manager-上海 City 上海 State / Province 上海市 Country 中国 Region 亚洲/太平洋地区

Responsibilities

Primary Function/Purpose:
作为区域市场团队的管理者,分析区域市场环境结合中央市场策略,策略性的制定多产品的区域落地市场学术推广方案,并且带领团队高效执行,维护好KOL的声音。

Key Responsibilities:
  1. 区域内专家管理
• 领导团队定期拜访区域专家,了解专家对DPP-4及SGLT-2品类的观念,及对公司产品的认可度,做到反馈和品牌推进
• 清晰了解区域专家需求,及时反馈并能制定有效行动方案
• 体系化管理区域专家,有效利用专家传达品牌信息,做到合作式双赢管理

  1. 策划并主导区域市场活动,管理区域市场资源
  • 根据中央市场部策略,结合区域特点制定区域计划,推动客户认知
  • 设计监管区域市场活动,并且带领团队高效执行
  • 做好区域市场和销售间的纽带,传达沟通策略活动落地
  • 合理使用、管理区域市场资源

  1. 体系化团队培养,提高工作效能
• 带领团队学习理解产品知识,并应用到会议及专家认知推动中
• 学习产品推广策略,原则执行,积极反馈,团队分享
• 了解各成员的优势和特点,授权鼓励,培养人才
• 建立有效内外部沟通体系,资源整合,提高效能
54780BR

Basic Qualifications

Qualification/Requirements:
教育背景:
  • 医药、生物、化学、市场营销相关本科学历
  • 硕士或MBA学位更佳

工作经验:
  • 至少5年处方药市场及销售工作经验
  • 有糖尿病领域团队管理1年以上经验,有良好的全国及区域专家关系(Must)
  • 有中央市场部经验,或项目策划及执行经验

关键能力:
  • 良好的大客户管理能力,学术推广能力,项目管理能力
  • 目标明确,有解决问题的意识能力及创新性思维
  • 学习能力强,积极向上,有策略性思维
  • 卓越的跨部门合作沟通及个人影响力
  • 诚实正直,有领导激励团队的能力,有辅导帮助员工发展的能力
  • 良好的沟通能力(书面和口语)

To submit resume, visit https://www.lilly.com/careers and apply to Req ID 54780.

Lilly is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

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