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Brand Manager

Shanghai Municipality

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Req ID 53960 Title Brand Manager City 上海 State / Province Shanghai Country China Region 亚洲/太平洋地区

Responsibilities

The brand manager will be responsible for developing and implementing brand tactics plan and maximizing sales force and brand equity in China market. Leading key programs to achieve brand objectives.

  • Execution:
  • Cooperate with team to develop brand tactic plan
  • Supervise and manage marketing program implementation.
  • Develop promotional materials, including detailing aid, group selling slides, brand reminders, etc.
  • Manage brand OPEX Accountable for OPEX management.
  • Internal & External Cross-functional communication:
  • Work closely with sales, medical, CA(PRA, KA…), compliance and other functions to ensure smooth implementation of marketing activities.
  • Take lead to drive projects and actions plans in Lilly organization
  • Strategic Planning:
  • Develop Brand tactic and programs align with strategy to support listing/ reimbursement and recruiting new patients to generate positive experience to support product growth.
  • Identify opportunities to improve market share in today’s highly competitive market.
  • Identify target audience unmet needs to gain advocacy
  • TL management:
  • Develop and maintain long-term relationship with key national & regional TLs and advocates in key target markets
  • 3rd-party supervision: Manage the Ad, PR agencies and the 3rd party cooperation
53960BR

Basic Qualifications

Accountability and Responsibility

Strong implementation skill

  • Bachelor’s degree or above
  • Medical background preferred
  • At least 2 years marketing experience, successful experience on leading listing, reimbursement program is preferred
  • Good communication skill internal and externally
  • Required English level--Business fluency in speaking, reading and writing
  • Good interpersonal skill and computer literacy
  • Learning agility
  • Resilient to different tasks and move forward
  • Self-motivated and diligent
  • Good team work

To submit resume, visit https://www.lilly.com/careers and apply to Req ID 53960.

Lilly is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

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