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Group Brand Manager

Seoul, South Korea

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Req ID R-21973 Title Group Brand Manager City SEOUL State / Province Seoul Country Korea, Republic of

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our 35,000 employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

Overall Job Purpose
The Group Brand Manager will be responsible for supporting integrated marketing strategies, programs, and tactics to maximize commercial potential for Oncology & Immunology brands in Specialty Care Business Unit. 
This person develops a team of marketing professionals through brand planning, execution, and coaching within the BU. This individual, together with brand managers, will lead the development and execution of promotional activities to drive market share and achieve sales target. This person drives the execution of all promotional tactics, and is responsible for flowless execution of such tactics, working in close collaboration with cross functional managers and external partners.

Key Responsibilities

  • Work with the cross functional managers on development and execution of strategic plans and executable launch plans for pipeline medicines in Oncology and Immunology utilizing insights gained from customer and patient segmentation, environment, competitors, and existing lifecycle management and incorporating the evaluation of different appropriate scenarios.
  • Maintain industry awareness regarding market trends, competition, product acceptance, and new product release.
  • Demonstrate expertise of the therapeutic area, market trends, key thought leaders, advocacy organizations, deep market insights, and building a brand strategy across various customer segments.
  • Leverage primary and secondary market research and analytics critical to directing brand strategies and optimizing marketing tactics.
  • Work in collaboration with the IBU tetrad and contribute to localize global strategies
  • Lead Launch readiness - related communication, with Launch readiness assessment framework & Operational Tools, to carry out every necessary launch preparation without any delay.
  • Proactively identifies and manages potential risks and opportunities for brands, including development and execution of pre and post-launch strategies.
  • To support the development of detailed patient driven product forecasts that can be used for financial and demand planning purposes.
  • To ensure compliance in all interactions throughout the organization and to liaise with the Regional and Local compliance functions to see that all processes and activities are in line with internal and external policies.

Qualification
Basic Qualifications

  • Bachelor’s degree required in business or related filed required
  • Product launch experience in Oncology or Immunology and a deep understanding of the Specialty Care
  • In-depth knowledge and recent experience in Oncology or Immunology 
  • Experience in managing advanced multichannel activities 
  • Solid interpersonal and communication skills and the ability to work on cross-functional teams in both leadership and member roles
  • Excellent communications skills with an ability to efficiently and productively communicate both orally and in writing are required
  • Ability to work cross functionally with commercial and medical at global, regional and affiliate levels
  • High level of motivation and a strong desire to find creative solutions to challenging situations

Preferred Qualifications

  • MBA
  • At least 5 - 7 years' experience in MKT fields
  • Great experience in people managing
  • Ability to quickly understand and communicate all clinical data / publications to support business objectives
  • Strong communication skills and track record of effective and influential presentations, delivering complex messages to external and internal customers, including Senior Leadership
  • Strong track record of project and process management skills, along with the ability to work on multiple tasks, and to effectively prioritize
  • Demonstrated ability to understand and anticipate customer needs (internal and/or external)
  • Sales experience in the pharmaceutical industry

Eli Lilly and Company, Lilly USA, LLC and our wholly owned subsidiaries (collectively “Lilly”) are committed to help individuals with disabilities to participate in the workforce and ensure equal opportunity to compete for jobs. If you require an accommodation to submit a resume for positions at Lilly, please email Lilly Human Resources ( Lilly_Recruiting_Compliance@lists.lilly.com ) for further assistance. Please note This email address is intended for use only to request an accommodation as part of the application process. Any other correspondence will not receive a response.

Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

To submit resume, visit https://www.lilly.com/careers and apply to Req ID R-21973.

Lilly is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

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