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Consumer Media Capabilities & Operations

51524
Consumer Media Capabilities & Operations
Indianapolis
Indiana
United States
North America
Local
At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our 39,000 employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

#WeAreLilly

Lilly has built a new Consumer Experience Hub by assembling a group of teams who are passionate about understanding and meeting consumers evolving needs within the complex healthcare ecosystem. The hub focuses on developing long-term holistic experiences through value-based strategies that are flawless, frictionless and personalized. The goal is to deliver remarkable, data-driven, end-to-end experiences across a myriad of touchpoints to drive positive outcomes.

The ability to connect with consumers continues to grow and become more complex by the day. To keep pace and lead, Lilly is transforming and setting new standards for better patient experiences and outcomes. It is important to look towards new and innovative ways to meet our customers. This role will be at the center of Lilly’s digital transformation. You must explore, embrace and institutionalize new ways of working. You will be responsible for motivating change by continuing to build capabilities, regularly obtaining approval on new processes and elevating the company’s expertise as it relates to the evolving consumer landscape. In order to motivate change you will need to maintain an external perspective by attending conferences and key industry events. This position will work closely cross functional groups to develop and operationalize these processes. Additionally, you will have the opportunity to influence many different partners throughout the company. This position reports to the Director of Strategy & Operations.

Responsibilities:

  1. Stay abreast of the latest consumer’s trends through attending industry events and driving partnerships with industry players like Google and Facebook.
  2. Find opportunities that eliminate consumer pain points and drive the best in class experience.
  3. Handle an innovation roadmap that is continuously evolving to respond to market needs, customer expectations and new technologies. Serve as project manager to achieve approval of new processes and technologies required to enable success.
  4. Influence key partners around the organization to embrace new ways of working and new technologies. Role has direct visibility to Lilly USA Leadership.
  5. Work closely with internal cross functional partners including Privacy, IT, Analytics, Legal and Regulatory on operational topics such as Consumer Privacy, Supplier Management, Third Party Agreements and Consumer Media Pharma Guidelines
  6. Review current processes and technologies and identify ways for improvement
  7. Ensure connectivity and drive strategy for operations integration across Consumer Media, GM/Multicultural Brand Marketing, Analytics and the Customer-Facing Transformation team
  8. Shape and own the internal consumer marketing/media learning agenda inclusive of lunch-n-learns, internal conferences/summits, roadshows, etc.
  9. As needed, support transformation change management
51524BR
  • Bachelor’s Degree
  • 5+ years of digital marketing experience at an agency or client site
  1. Agency and/or pharma experience is a plus
  2. Requires knowledge emerging media platforms and technologies
  3. Strong presentation skills and ability to translate new and complex approaches with those less familiar with digital.
  4. Must have strong learning agility and be able to tackle complex problems and recommend enterprise solutions
  5. Must be collaborative in nature
  6. Ability to manage complex projects with multiple partners
  7. Track record of successfully leading cross-functional teams to deliver results
  8. Proven ability to work in a dynamic, rapidly changing environment
  9. Ability to respect and work effectively with diverse people
  10. Strong verbal and written communications skills with high attention to detail
  11. Strong problem solving skills
Lilly is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status