At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our 39,000 employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.
The Consumer Analytics Associate is responsible for developing and implementing effective and efficient consumer audiences, behavioral journeys and lead measurement princibles in support of Consumer Brands. If hired, this position will help develop the commercial analytics team as Lilly transforms its consumer marketing organization to become data driven and create individualized experiences. The Consumer Analytics Associate accomplishes this by running & developing key business processes including execution of Brand/Bus Unit analytic needs, analytic sourcing and vendor management. The Consumer Analytics Associates will develop a deep understanding of various US Consumer data sources, and build processes to analyze and communicate key outputs to decision makers. The Consumer Analytics Associate will be a catalyst to the integrating and coordinating of analytics and data throughout Lilly USA.
Develop understanding of Brand/Bus Unit consumer strategies, key decision points, and specific analytic needs
Integrate requisite data to build analyses to answer business questions
Design and Implement ROI, attribution and other analyses to optimize investments for consumer channels
Ensure analytic outputs are translated into actionable business insights in meaningful channels
Lead design and execution of analytic priorities including audience design, MTA, MCM, behavioral journeys
Identify and prioritize capability investments / data needs to achieve Commercial Analytics' and US Affiliate’s consumer goals
Lead analytic priorities and recommended sourcing (internal vs appropriate supplier)
Ensure compliance with all privacy and contractual obligations related to the use of data
Other Key Initiatives / Special Projects as needed
5+ years analytics experience
Qualified candidates must be legally authorized to be employed in the United States. Lilly does not anticipate providing sponsorship for employment visa status (e.g., H-1B or TN status) for this employment position
Previous successful Consumer, Finance, Business Operations, or other Analytics experience
Strong analytical skills coupled with business insight, and an ability to think strategically in an ambiguous environment
Excellent communication (written & verbal), interpersonal influencing skills and prioritization skills with attention to detail
High level of motivation and a strong dream to find creative solutions to challenging situations
Proficiency in Excel, Word, and PowerPoint
No CPP or GPP violations over the most recent two year period
MBA & Master degree strongly preferred
Consumer industry experience
Experience with 1st & 3rd party data sources including: DMP, DSP, Google Analytics, Facebook, log files, etc.
Experience with Statistical Modeling Techniques
Knowledge of SAS, R, SQL, SSIS or other statistical and data mining tools
Experience with Tableau or other data visualization tools
Proven ability to effectively lead and challenge individuals from executive to associate levels and with highly diverse roles/responsibilities in the organization
Consumer media/optimization consulting
Lilly is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.