Skip to main content
Search Jobs

Associate– Marketing (Consumer Focused Role)

Indianapolis, Indiana

Apply NowApply Later
Req ID R-36324 Title Associate– Marketing (Consumer Focused Role) City Indianapolis State / Province Indiana Country United States Region Research

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our 35,000 employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

Job Description

This branded diabetes product became the first T2 diabetes therapy to earn an indication to reduce the risk of cardiovascular death and grown to become the #1 drug in its class.  In this exciting time, opportunities and challenges are many in today’s competitive cardio-metabolic marketplace.  The Brand just received an indication for people with heart failure with reduced ejection fraction and are looking ahead to potential indications in heart failure (preserved ejection fraction) and chronic kidney disease.  The brand will continue to be a key asset for Lilly for many years to come and we are looking for top talent to lead the team and work at a historic time, both in terms of brand performance and changing the treatment paradigm in T2 diabetes.

We strive for highly integrated C3 (consumer, HCP and Payer) strategy and collaboration with the Alliance. This position will be responsible for executing consumer strategy across indications by collaborating across the brand team, cross-functionally and through key partners to deliver an exceptional \ experience for the people taking our medicines.

The US Marketing Associate role will be focused on US consumer marketing for the product, responsible for assisting with the development and execution of customer-focused brand to create remarkable experiences for the people we serve. We are seeking top talent to drive the continued success.

This role and the responsibilities are to support the consumer team

Responsibilities:
Brand Strategy Support (40%)
Customer Experience
• Provide input and help to create the direction for a positive customer experience. Understand all customer insights and apply/integrate these across touchpoints that address Moments of Truth (MOTs) for the target consumer(s), especially focused on medication adherence challenges.
• Participate in development of customer council required elements and materials.
• Support development and implementation of novel tactics and partnerships.
• Support Message / Creative Development Support selection of message in partnership with agency and market research
• Actively participate in agency-led development of creative platform, write, review and recommend revisions to the creative brief and the creative expression of creative platform.

Tactic Assessment / Message
• Monitor performance of customer tactics via performance metrics for the website, CRM and savings program determined by brand and agency. Monitor messages, adjusting message / tactics, as needed. Develop measurement plan for tactics in area of responsibility. May partner Market Research, as well as agency partners, to design and oversee implementation of the measurement plan.
• Assess major tactics and devise acceleration or course corrections, as needed to achieve / exceed planned results.

Tactic Implementation
• Oversee and approve partner agencies’ tactics.
• Approve all tactic briefs, estimates and timelines and work to solve issues /roadblocks.

Operations Support (40%)
Tactic Development
• Prepare, Create, Approve: Responsible for deliverables, provide input on deliverable / project plans and on deliverable creation, verify appropriate functions have been consulted, ensure deliverables align with brand strategy, and escalate issues as needed.

Website Management: Serve as the Website Owner. Responsibilities of the Website Owner include:
• Providing oversight of strategy and website content, ensuring development and maintenance is performed in accordance with procedures, providing consultation to project manager and others, ensuring all appropriate quality checks are performed, and ensuring periodic reviews conducted.

Project Implementation / Financial Management
• Assist with tactical communication vehicles, track schedule and coordinate with other team associates.
• Track and manage detailed budget for responsible tactics (POs, accrual process, etc.). Provide budget roll-up to brand budget owner.

Partner Relationship Management
• Supports relationship with agency / external vendor partner, day-to-day relationship with business partners.

Risk Management
• Responsible for understanding, implementing and adhering to company policies, processes and external obligations, as applicable.

Programs (20%)
• Support and manage Consumer Experience Programs including savings card and CRM
• Monitor day-to-day operations and performance of program(s) in areas of responsibility via metrics determined by brand and appropriate support functions.

The position may operate in an agile team concept designed to allow flexibility to execute the above job responsibilities as either fully dedicated, partially dedicated, and/or working across multiple brands. The incumbent should expect the alignment to a specific brand and/or therapeutic area could change based upon business need and the duration of alignment will vary.

MINIMUM REQUIREMENTS:
• Bachelor’s Degree
• At least 2 years of industry experience and/or 1 year of industry experience and an MBA, or Completion of Lilly Marketing Academy
• Qualified candidates must be legally authorized to be employed in the United States. Lilly does not anticipate providing sponsorship for employment visa status (e.g., H-1B or TN status) for this employment position.

ADDITIONAL PREFERENCES:
• Strong cross-functional collaboration skills
• Proven self-starter
• Proven teamwork-mindedness
• Experience with agencies / external partner vendors
• Experience with US affiliate marketing materials approval processes (PCA)
• Strong project management skills
• Ability to work within a team and as a strong team player
• Strong communication skills
• Demonstrated effectiveness in working across all levels of the organization
• Project management and prioritization skills; flexibility and versatility in managing projects and workload

ADDITIONAL INFORMATION:
• Travel: 0-25%

Note: When applying internally for a position your current supervisor receives notification that you have applied to the position. We encourage employees to discuss the opportunity with their supervisor prior to applying.

Lilly is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

#WeAreLilly

Eli Lilly and Company, Lilly USA, LLC and our wholly owned subsidiaries (collectively “Lilly”) are committed to help individuals with disabilities to participate in the workforce and ensure equal opportunity to compete for jobs. If you require an accommodation to submit a resume for positions at Lilly, please email Lilly Human Resources ( Lilly_Recruiting_Compliance@lists.lilly.com ) for further assistance. Please note This email address is intended for use only to request an accommodation as part of the application process. Any other correspondence will not receive a response.

Lilly is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

Our employee resource groups (ERGs) offer strong support networks for their members and help our company develop talented individuals for future leadership roles. Our current groups include: Africa, Middle East, Central Asia Network, African American Network, Chinese Culture Network, Early Career Professionals, Japanese International Leadership Network (JILN), Lilly India Network, Organization of Latinos at Lilly, PRIDE (LGBTQ + Allies), Veterans Leadership Network, Women’s Network, Working and Living with Disabilities. Learn more about all of our groups.


As a condition of employment with Eli Lilly and Company and its subsidiaries in the United States and Puerto Rico, you must be fully COVID-19 vaccinated and provide proof of vaccination satisfactory to the company (subject to applicable law). 

#WeAreLilly

To submit resume, visit https://www.lilly.com/careers and apply to Req ID R-36324.

Lilly is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

Apply NowApply Later

About Science

Our scientists and researchers are developing the breakthrough medicines of tomorrow. Join us and become a creative innovator and thinker who can improve the lives of millions.

Recruiting Events

We’d love to meet you to discuss career opportunities. Check our calendar now to see when we’ll be in your area.

View All Events

Stay Connected

Job Alerts

By signing up for job alerts, you’ll be the first to learn about opportunities that could be a great fit for you via periodic email updates.

Sign Up

Join Our Talent Community

Share a bit about yourself, such as the career area you are interested in. We will then reach out to you when the perfect position is available!

Sign Up

Sign Up

Areas of InterestSearch for a category, location, or category/location pair, select a term from the suggestions, and click "Add.”