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Advisor – Business Insights and Analytics – US Immunology Business Unit

Indianapolis, Indiana

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Req ID R-21309 Title Advisor – Business Insights and Analytics – US Immunology Business Unit City Indianapolis State / Province Indiana Country United States

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our 35,000 employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

Position Overview:

Advisor – DTC BI&A, Immunology is responsible for executing DTC commercial analytics projects for the US Diabetes Business Unit. The Advisor, Commercial Analytics, Diabetes reports to Senior Advisor, US Commercial Analytics.

Responsibilities:

Execute Analytics Projects:

  • Own the story for Channel/Campaign/Marketing Mix Model/ROI results for all DBU brands utilizing Advanced Analytics team
  • Deep dive into projects as they progress (understanding how the work was done and implications for the business on how to use the analyses), provide linkages to other analytics projects to ensure consistency, consult on developing the story, present the findings and advise/recommend changes to execution tactics
  • Deliver segmentation to brands and media team based on behavioral data. Integrate with agency targeting as appropriate to drive efficiency
  • Lead the development and scaling of AI/ML in market execution with agency partners
  • BU link to DTC measurement framework and execution. Lead business reviews of media performance & activation opportunities
  • Partner closely with Media team, Media Ops, NGCE & Brand teams to drive unified approach to activation and enablement
  • Lead DBU input into the evolution of DTC measurement both lead and lag measures
  • Mentor and develop US associates supporting DBU as well as LCCI analytics resources providing hands-on direction and project oversight for business integration
  • Link to AADS Statistician resources providing direction and project oversight
  • As needed/if needed, supervise, steward and own 3rd party analytics spend for US DBU
  • Assess and identify new data/sources and capabilities in partnership with media, agency and other partners to improve behavioral insights for consumer data
  • Support analytics/measurement planning and implementing for any in-market test and control pilots
  • Ensure all analytics projects follow all privacy, legal requirements include any 3rd party and data use agreements
  • Drive integration of analytics results into decision making to continue to improve DBU efficiency and effectiveness
  • Collaborate with cross functional partners from HCP/Payer to synthesis cross channel insights

Provide Assistance to the Forecasting and Analytics:

  • Project oversight and leadership on analytics projects working with the individuals doing the work (internal or external)
  • Consulting (and where applicable provide subject matter expertise) on methods and techniques
  • Answer questions/provide direction and expertise on business rules for analyses
  • Triage analytics requests/needs and determine where/how to proceed (internal existing capacity, external vendor) matching capacity and capability
  • Provide estimated return on investment/value of campaigns and/or tactics that can influence forecasted value or business impact
  • Integrate with business plan cycles
  • Align DBU measurement into US portfolio integration windows to lead portfolio optimization approach

Basic Requirements:

  • Bachelor’s Degree in Business Administration, Finance, Marketing, Economics or Mathematics
  • 5+ years in DTC, Analytics, and/or consumer media.  

Additional Preferences:

  • Strong analytical skills coupled with business acumen, and an ability to think strategically in an ambiguous environment
  • Strong track record leading and delivering complex cross functional projects
  • Experience in valuation model building and robust excel modeling skills
  • Meaningful experience analytics with understanding of complexities in specialty markets, analytics techniques and US pharmaceutical business
  • Experience with 3rd party data and analytics
  • Proven track record to rally resources to achieve project and business results
  • High level of motivation and a strong desire to find creative solutions to challenging situations
  • Excellent communication (written & verbal), interpersonal influencing skills and prioritization skills with attention to detail
  • Proficiency in Excel, Word, and PowerPoint
  • Demonstrated ability to apply all Compliance Policies and Procedures (CPP) and Good Promotional Practices (GPP) and related Federal marketing and promotional laws and regulations in unstructured and fluid situations
  • Demonstrated ability to enforce business rules and policies in a constructive but disciplined manner

Additional Information:

  • 10 - 20% travel depending on business need


Lilly is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

As a condition of employment with Eli Lilly and Company and its subsidiaries in the United States and Puerto Rico, you must be fully COVID-19 vaccinated and provide proof of vaccination satisfactory to the company.  If you would like to request an accommodation for medical or religious reasons, you may do so at workplace_adjustment@lilly.com. 

To submit resume, visit https://www.lilly.com/careers and apply to Req ID R-21309.

Lilly is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

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