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Senior Director-Marketing-Nutritional Health

52260
Senior Director-Marketing-Nutritional Health
Greenfield
Indiana
United States
North America
Local

Elanco is a global animal health company that develops products and knowledge services to prevent and treat disease in food animals and pets in more than 90 countries. With a 64-year heritage, we rigorously innovate to improve the health of animals and benefit our customers, while fostering an inclusive, cause-driven culture for more than 5,800 employees. At Elanco, we’re driven by our vision of food and companionship enriching life – all to advance the health of animals, people and the planet. Learn more at www.elanco.com.

At Elanco, Marketing plays a vital role in driving our growth and helping us realize our mission to enrich our customers’ lives through food and companionship. Our marketers are passionate about what we do every day to build our portfolio of brands. As a team, Marketing is obsessed and generous with insights from the marketplace, and we embrace our role as the bridge between our customers, our stakeholders and our products. We focus on delivering competitive, smart strategies and execution that will enable Elanco to succeed.

Responsibilities. The Global Nutritional Health Marketing Director contributes to setting the overall strategy & direction of Elanco’s marketing efforts for Nutritional Health in order to meet or exceed business expectations. This role supports the development of Nutritional Health marketing strategies for Nutritional Health brands, the shaping of global, regional, & affiliate brand planning for Nutritional Health, & the execution of overall positioning & launch of innovative Nutritional Health products. This role is providing support & expertise in the area of brand & marketing to Nutritional Health launch teams, R&D, regional & affiliate marketing teams, & the Global Nutritional Health team.
  • Business Ownership
    • Manages P&L for brands/services
    • Develops Business Plan, ensures delivery of revenue and profit annually
  • Strategy Development
    • Innovation & Lifecycle Management—Develops short-and long-term LCM strategy and execution plans to maximize brand performance
    • Shapes business plans & revenue potentials with regional innovation leaders & NPVA group based on product positioning & customer insights.
    • Manages launch strategy and geo-expansions
    • Technical or Scientific Understanding—Understands technical and scientific context and is able to translate complex information into simple brand messages.
  • Brand Development
    • Works with multiple parties to develop brand positioning and brand visualization
    • Determines messaging, proof points and evidence for key stakeholders (Business owners, Vets, animal owners etc.)
  • Insights and Analytics
    • Generates insights with Center of Excellence to inform strategies and business plans
    • Insights expertise—understands business questions that will drive what research to do and works with Insights COE to action research projects
    • Comfortable in reading, interpreting and analyzing research and other reports
  • Marketing Execution
    • Closely integrated with Regional & Global Nutritional Health teams, global marketing teams, global launch teams, global nutritional technical support & Nutritional Health R&D.
    • Executes internal & external communication programs to create excitement & energy around Elanco’s Nutritional Health offerings.
    • Brand Strategy Implementation—Leads production and validation of key campaigns and collaborates across Heads of Marketing (HOM) and/or General Managers (GM’s) to ensure implementation of Brand Strategy/ Plans
    • Ad agency Management- capable of day to day agency management and Marketing Mix (Media planning)
  • Managerial/ Cultural
    • Talent/Team Management- supervises junior team members and coaches/assists in training of newer marketers—leverages diversity
    • Takes a proactive role to remain current in latest poultry/swine/ruminant nutrition, production & management practices.
    • Global Mindset- Embraces international outlook and ability to understand different culture contexts and strong customer orientation.
52260BR
  • Master’s degree in Animal Health Nutrition or related scientific discipline, Marketing/Business preferred
  • 5+ years technical marketing experience in animal health nutrition at a regional or global level.
  • Minimum of 2 years experience managing a team
  • Qualified candidates must be legally authorized to be employed in the United States. Elanco Animal Health does not anticipate providing sponsorship for employment visa status (e.g., H-1B or TN status) for this employment position.
  • Experience in poultry/swine nutrition/feed formulation or at least in feed additives.
  • Technical PhD or MBA preferred
  • Demonstrated ability to learn & apply technical/scientific knowledge
  • Demonstrated business acumen & results driven
  • Organizational skills & time management skills
  • Learning agility: new products
  • Computer literate
  • English—written & verbal
  • Travel: 30-50% with majority being International travel (approx. 80%)
  • Not required to live in Greenfield, IN
  • Elanco is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.
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