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Regional Launch Leader – Beijing

Regional Launch Leader – Beijing
1. Thought Leader Engagement

- Establish relationships with identified thought leaders on regional level in CRC field.
- Implement engagement solutions with thought leaders in pre-launch and post-launch stage.
- Monitor progress and gaps in regional thought leader engagement.

2. Campaign Execution

- Drive the execution excellence of launch campaigns for positive customer experiences.
- Manage third party agency to deliver launch campaigns with quantity and quality.
- Generate innovative input to optimize regional campaign execution constantly.

3. Regional Launch Strategy Implementation

- Apply national brand strategy (i.e. brand plan) to address regional business opportunities.
- Execute regional launch strategy (e.g. localized messages) to prepare for launch uptake.
- Refine regional launch strategy with local thought leaders on annual basis.

4. Internal Liaison
- Provide sales support in terms of capability building and brand knowledge.
- Partner with existing Regional Marketing Team in campaign / thought leader for internal synergy.
-Support National Launch Leader for internal communication. 33002BR
- Bachelor degree and above.
- At least 5 years related working experience.
- English proficiency for business communication.
- Good command for Microsoft Office.