At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our 39,000 employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.
The Dermatology Thought Leader Liaison Field Based Role is responsible for thought leader engagement and peer-to-peer education within Lilly’s portfolio of therapies in Dermatology from pre- launch to commercialization to line extensions. This role will be responsible for working for the Dermatology Portfolio Brand Director to develop/manage educational and engagement strategies for Dermatologists, NP’s, PA’s, and support access staff in the value proposition of these assets across a region. Additionally, this manager will solicit advisors’ input and advice with regards to the strategy of the current brand and line extensions to ensure a successful launch and commercialization of these products/indications through a consistent feedback loop or advisement. This job will include management and interaction responsibilities at Dermatology congresses along with Dermatology super groups for optimal integration. All interactions are consistent with commercial compliance, regulatory, and legal guidelines. Responsibilities include:
Objective 1: Commercial Thought Leader / Speaker Support (40%)
Thought Leader Development
Identification of/ ongoing evaluation/ and oversee partnership with Dermatology thought leaders / advisors within specified geographic area
Evaluate speakers for compliant education on a yearly basis
Meeting with each regional faculty member > 1 x year
Attend AAD and other select Dermatology congresses
Manage brand speaker relationships and be the brand(s) external contact
Provide input for speaker strategy and development of educational tactics
Establish and appropriately assist with thought leader relationships for TL engagement efforts (Ad boards, Congress encounters, Product theaters, P2P programming, Ad Hoc consulting, etc.)
Routinely attend P2P programming across all customer segments to evaluate and engage customers on our initiatives and how we can evolve and support the Dermatology franchise
Regularly attend Dermatology congress across the customer segments to assess for opportunities for Lilly to evolve and build optimal partnerships
Support Advisory Boards as needed and provide marketing input
Support cross-functional collaboration for thought leader engagement across HCP, Payer, and Medical
Work with Faculty Administration (FA) team to finalize selection of brand speakers, provide information to FA to answer speaker inquiries
Collaborate with Public Relation/ Advocacy in regards to press releases or any other community based communication
Objective 2: TL Engagement and Brand Strategy Development (20%)
Provide input and help to craft the direction for a positive customer experience that seeks to appropriately and compliantly differentiate Lilly from the competition.
Develop and maintain ongoing relationships with KTLs in the Dermatology market including MD/ DO/ NP/PA/ RN/ LVN/ MA’s for a customer centric Derm franchise approach
Recommend and monitor key insight(s) for each brand in partnership with Lilly Market Research (LMR) and agencies for P2P/ TL engagement efforts
Message / Creative Development
Suggest and help develop complementary P2P educational strategy and initiatives for compliant promotional education
Compliantly collaborating with cross functional partners including HCP, Medical, advocacy, payer, to ensure development of strategic and cohesive brand plan
Field Sales Personnel Relationships/Interactions
Develop vision and goals for sales force with P2P educational initiatives and ensure compliant execution of tactics
Provide ongoing P2P updates and educational initiatives on district/ DSM/Champ calls
Build and gain appropriate approval for internal communications ( FCAP)
Train new Sales reps on P2P procedures and strategic use of P2P programming.
Sales Force Meetings
Support vision and goals for all sales meetings
Attend Brand NSM/POA meetings as required.
Craft and gain appropriate approval for meeting content as it relates to DTP and P2P, TL engagement, congresses, advisement for sales force communication.
Secure KTL’s for any sales meetings and oversee logistics/ introductions/ brand discussions
Objective 3: Training/ Operations Support (20%)
Complete Product training for all covered clinical products
Complete all required ITP’s for Marketing
Complete Red Book Training
TL Engagement Initiatives and oversight
Lead P2P Champ Calls within your area and provide updates to team for disseminate within the sales organization
Provide data analytics and tracking for each DSM on programming trends, budget allocation, and speaker utilization
Provide communication to Clear Connections Newsletter- if necessary
Manage tactical communication vehicles, track travel schedule, and coordinate with other team associates.
Track and manage detailed budget for responsible tactics in region
Manage budget roll-up to brand budget owner- if required
Partner Relationship Management
Accountable for relationship with agency / external vendor partner, day-to-day relationship with internal business partners.
Responsible for understanding, implementing, and adhering to company policies, processes and external obligations, as applicable.
Marketing, Medical, Advocacy, Environmental Shaping, and Organizational Interaction
Plan and execute key thought leader engagements and senior executive encounters as local, regional, national conferences, POA’s, field engagements, as directed in a complaint manner.
Provide feedback to internal brand and brand partners on marketplace developments
Key resource for team (both Lilly and agency members) on how clinical data impacts P2P/Congress exhibit content with marketing messages.
Coordinate appropriately with The Lilly Answer Center (TLAC) to provide needed information.
Responsible for facilitating sales force brand champion input across the portfolio and potentially the agency for tactics requiring sales force input.
Bachelor’s Degree 7 years of industry experience and/or one of the following: Minimum 3-5 years of Dermatology experience Equivalent marketing/industry experience
Qualified candidates must be legally authorized to be employed in the United States. Lilly does not anticipate providing sponsorship for employment visa status (e.g., H-1B or TN status) for this employment position
Excellent oral and written communication skills; able to communicate clearly and succinctly with team members
Strong problem-solving skills; able to recognize problems before they become serious and take corrective action
Excellent self-management and organizational skills are essential; able to manage workload and adjust personal priorities, as needed based on guidance from supervision
Effective teamwork skills; able to adapt to diverse interpersonal styles
Demonstrate high emotional intelligence with the ability to be flexible and adjust to a wide range of personalities and diverse thinking
Previous advisory board and/or medical meeting experience
“Big Picture” orientation/ Portfolio orientation
Expertise with US affiliate marketing materials approval processes (PCA, FCAP)
Experience with agencies / external partner vendors
Information for Internal Employees
Position requires approximately 25-50% domestic travel Located near a hub airport is recommended Location: Position will cover 2-3 Dermatology districts Lilly is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.