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Digital Business Integrator

Digital Business Integrator
Europe; Middle East; Africa
Elanco Animal Health is a global animal health company that develops products and knowledge services to prevent and treat diseases in food animals and pets in more than 90 countries. Founded in 1954, we rigorously innovate to improve the health of animals and benefit our customers, while fostering an inclusive, cause-driven culture for more than 5,800 employees.
Elanco is going through a phase of exciting growth and has established a strong position within the top tier of animal health companies through new products and recent acquisitions
Elanco IT helps implement and support business processes across all value cycles. In this case, the Commercial (Sales & Marketing) organisation is supported through a number of global capability & regional integrator teams. The regional IT team is spread across the globe and works virtually.

The primary focus of this Elanco IT role will be to ensure that the Elanco IT capabilities and tools supporting Digital marketing are deployed, adopted and cultivated across the sales offices. This role formally reports to the Elanco IT Regional Manager, while being an integral part of the Global Commercial Digital Team.

Key Responsibilities
1. Digital BI – 80%
  • Partner with Marketing throughout the brand-planning cycle from creation, ensuring business needs are understood, translated into targeted digital campaigns, monitored for effectiveness and value demonstrated
  • Partner with affiliate marketing & third-party marketing agencies to drive the timely implementation of digital assets
  • Challenge status quo given timelines, effectively influencing stakeholders regarding risks, trade-offs and compromises in support
  • Be a Regional IT subject matter expert in Digital/Multi-Channel Engagement (MCE)
  • Working knowledge of digital applications and related technologies (e.g., web design, web content management, social media, etc.)
  • Knowledge of common analytics platforms (e.g. Google Analytics), SEO and PPC to support value driven decisions on digital return of investment
  • Solid understanding of digital and social marketing fundamentals
  • Proactively identify issues and implement mitigation strategies
  • Support customer acceptance testing
  • Contribute to the development and monitoring of project plans for the delivery of solutions and ensure ownership of training, rollout, and testing components
  • Define and follow up on detailed activity/task levels with business stakeholders and IT in order to define, execute and achieve milestones
  • Oversee contractor to conduct necessary validation & compliance work for digital activities
2. Geographical IT Responsibilities for BeNeNo Cluster – 20%
Belgium, Netherlands, Nordics, Turkey & S.Africa
  • Actively engage with cluster leadership understanding their strategic priorities and opportunities related to Commercial IT capabilities
  • Engage with Brand teams and functional leaders on a regular basis as the point of contact for IT related initiatives. Lead all IT conversations related to commercial operations
  • Communicate and educate the cluster to maximize the value of available solutions both in & outside the scope of digital.
  • Represent the cluster IT needs and environment within the global IT conversations
  • Coordinate local IT initiatives. Partner with internal or external experts on delivery.
  • Ensure full compliance of the IT landscape within the cluster
Bachelor’s Degree (or equivalent work experience).
  • Account Management/Business Integrator skills: Ability to build and maintain business relationships at all levels of the organization. Ability to understand and build business knowledge. Communicate in business terms vs. IT
  • Ability to accomplish results through others, particularly by establishing relationships, and being an effective team member or business partner
  • Strong understanding of Quality Standards and Practices or equivalent procedures.
  • Digital Marketing / Technology experience
  • Self-starter to learning and discovery of new possibilities in Marketing technology
  • Experience working with third-party service providers
  • Persistent attention to detail and a high sense of ownership and commitment
  • Demonstrated ability to work in a virtual (not co-located) environment
  • Strong analytical and problem-solving skills, demonstrated ability to learn quickly
  • Strong interpersonal skills/team player with a positive professional approach
  • Excellent oral and written communication skills
  • Fluent in English speaking and writing
  • Location: Antwerp, Belgium
  • Travel requirements: 0-10%
  • Reports to: EMEA Commercial IT Manager